With a focus on sustainability, we want you to design a digital product for a user/s of your choice. The brief is provided by ChangeMakers Donegal.
<aside> ❔ Working with ChangeMaker's to create a product which will raise awareness of sustainability and how people can change their actions or day-to-day activities to be more environmentally friendly and also ensure their area will still be there in 100 years time. The brief is flexible therefore can be made according to their provided list or based off our own ideas.
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When considering your project you should research: • Target audience – individuals, families, government, business. • Demographics – age, sex, income level, race, employment, location, homeownership, and level of education. • Methods – political/celebrity influence, educational, digital, advertising, direct mail, government directive, business endorsement/incentive…
When you have chosen your target audience ask yourself: • What age are they? • Where are they? • Do they have access to digital devices? • Can they afford to use your product? • Can they afford to not use your product? • Can they use/understand digital devices? • Do they require additional support digital/physical for your product?
These could include: • Mind Mapping • Competitor Analysis • User Personas • Point of View Statements • Empathy Maps • User Journey Maps • HMVs • Information Architecture • Content Development • Wireframes • Prototyping
The final submission will be in the form of an interactive prototype. Your final solution should be informed through research and a range of user experience design and research methods.
Your brief is to design a digital product/s focusing on sustainability based around one, a selection of, or all of the following areas: