For our commercial brand critique, we were split into groups where we added all of our brand’s content to a Miro board to view in one place. This is what you should have included;
I spoke through all of my elements and explained my process, including a link to my landing page that also represented the brand Unity.
Overall, Daniel and my peers seemed very impressed with my brand and appraised all aspects of it. Everyone agreed that they loved the customisable feature of the brand and that it all comes together. For example, once you have selected a card colour, your app automatically matches that. I believe it brings that aspect of wholeness and unity that ties everything together.
One thing that was mentioned to me was the potential to create a ‘welcome pack’ to welcome new customers to the brand. This could include a tote bag with lots of necessities in it such as a wallet / card holder, stationary etc. A point to consider here is that the colour theme chosen for a user’s card could potentially run right through into this welcome pack as well. I have therefore created a coloured version of my tote bag to represent this and added badges and card holder mockups.
Tote bag
Branded Badge
Card holder