Storyboards

A storyboard is a linear sequence of illustrations put together in a story. It allows us to visualise the story, remember it, have empathy to the characters in the story and overall engage with it.

They tie together user personas and user stories, shaping the user journey and character personas. It is useful for particpiatory design - for all stakeholders.

How to work out a story’s structure?

It should account for:

• Clarity : make goal and experiences clear
• Authenticity : Honour the real experiences of users
• Simplicity : Every detail should be relevant
• Emotion : Communicate the emotional state of your character through user journeys

Creating a Storyboard

AirBnb is a great example of how storyboarding can help a company to userstand the customer experience and shape a product strategy

Task:

• Create a storyboard of your autonomous vehicles project