I feel like the best way to look at sustainable fashion is by directly comparing it to fast fashion and the impacts that both of them have on the three aspects of sustainability; social, economic and environmental.
What is Sustainable Fashion?
Sustainable fashion is a movement that promotes a more responsible approach to fashion. It is about creating clothing in a way that has minimal impact on the environment, is socially responsible, and is practical financially. This involves the use of eco-friendly materials, ethical labour practices throughout the supply chain, and reducing waste. It also aims to create clothing that is durable and designed for longevity, so it can be reused or recycled instead of being thrown away.
Examples of sustainable fashion practices and materials include:
- Using recycled fabrics and materials, such as recycled polyester, organic cotton, or hemp
- Producing clothing in small batches to reduce waste and overproduction
- Choosing natural dyes instead of synthetic ones, which can be harmful to the environment
- Implementing fair labour practices, including safe working conditions and fair wages for workers
- Promoting circular fashion by encouraging customers to recycle and upcycle their clothing
Sustainable Fashion Brands
- Patagonia: A brand that is committed to minimising its environmental impact and promoting fair labour practices. They use recycled materials, organic cotton, and focus on reducing water and energy consumption.
Environmental & Social Footprint - Patagonia
- Stella McCartney: A luxury fashion brand that is committed to using sustainable and eco-friendly materials in its products. They focus on using organic cotton, recycled polyester, and vegan leather alternatives.
Sustainable Clothing | Ethical Fashion | Stella McCartney UK