<aside> <img src="/icons/question-mark_yellow.svg" alt="/icons/question-mark_yellow.svg" width="40px" /> Art direction brings clarity and definition to our work; it helps our work to convey a specific message to a particular group of people. You want to ensure your art direction is evoking an emotional response, and make your users have an attachment to it.
</aside>
Art direction shapes the journey and tells a story.
<aside> <img src="/icons/question-mark_yellow.svg" alt="/icons/question-mark_yellow.svg" width="40px" />
An art director is responsible for coordinating and supervising the work of designers, artists and other creatives who are working on the project at hand.
</aside>
“A designer is concerned with execution, while an art director is concerned with the strategy behind execution” - Phil Coffman
Step 1 - Art Director
Step 2 - Visual Designer
Step 3 - A front-end developer builds everything
For Apollo, we are doing all three: